India Legal News: If someone told me a decade back that for election publicity purposes a candidate can do without the ‘internet’ I still could have believed him then, NOT TODAY. The spiraling influence of the electronic and online media combined with the traditional media is increasing by the day and best or the worst part is that the outcome is not predictable but influential. It started with economic liberalization in the early 1990’s and the anticipated growth of electronic media and the new media has bate all expectations. Earlier, in the pre-liberalization era, the sole national network that is the government regulated Doordarshan was the primary source of information, unlike today where you have opinion polls, political party websites, Social media etc. The so called ‘apolitical’ Anna Hazare movement that has unofficially been the largest anti-establishment movement against corruption reached it’s epitome due to the Internet. It is widely accepted that the internet revolution has further galvanized the electronic media, which previously was not the case.
@mark_katju is Press Council Chief, Markandey Katju’s debuts on micro blogging site twitter today. The reason? ‘The gentleman wants to communicate freely with people. So, I infer that he wants no barrier in communication, that means from the sender to the receiver, Wilbur Shramm decoded. Katju was an example, today most Indian politicians have twitter accounts and FB pages and according to a paper report, INC Congress’s office runs on ‘Blackberry’ at the same time opposition party BJP was one of the first political parties to go online, read more on ‘Cake and the Pie’. With more digitalization of government data and sites coming in place, accurate and timely information can be accessed via Election Commission of India, national media coverage, opinion polls, other blogs and a gamut of social networking websites.
Social Media Reach India and the Globe
From almost ZERO in 1992, there are over over 2,095, 006,005 internet users worldwide, as per 1Q11, a tremendous hike of 480.4%. According to GlobalWebIndex, the social media is growing at a pace of 59% monthly. In the next 12 months, 18% (up from 9%) global web users are expected their mobile phones, 14% (up from 2%) of the users are likely to use tablets and 5% (up from 1%) via TV. Based on a recent survey, by 2020 the average age of an Indian will be 29. Should that also mean that with more people, irrespective of age, sex and demography getting online, advertisements’ in any form or in any platform will be a decisive? Remember the ‘Obama presidential Campaign?’
Source: instablogsimages and internetmarketingjournal.